Review templates
Review templates, workflows and guides
Review templates and a practical reputation management guide library: request reviews, handle customer feedback and reply to reviews, written to be useful whether or not you ever use ProofNivo.
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Library
Customer review workflow guides
Start with the guide closest to your next review problem.
How to ask customers for reviews
Review request email and templates.
Read →Get more Google reviews
Timing, wording and SMS tips.
Read →Respond to negative reviews
Examples and a reply template.
Read →Review request checklist
Review gating, Google and FTC rules.
Read →Customer feedback management
Closing the feedback loop.
Read →Review widget for website
Display reviews with context.
Read →Review response generator
Drafts a person approves.
Read →Reputation management
The whole cycle.
Read →How to use them
Get value from one guide this week
- 01
Pick one workflow
Requests, feedback, replies or displays: choose the weakest.
- 02
Use the template
Each guide includes a template or checklist.
- 03
Review in a month
Check what changed, then move to the next workflow.
About these review guides
ProductSolutionsReview displaysResourcesContact status Review workflows & guides Explore the planned product modules and practical guides. Software accounts, automation and contact intake are not open.
Planned product modules
Follow the proposed cycle from a genuine review invitation to considered customer proof.
Define a real completion event and invite an honest account without rating filters.
Draft a factual response to a critical review
Check the facts, protect private details and prepare a human-approved next step.
Three review templates to start with
Review request: “Hi [name], thanks for choosing [Business]. If you have a minute, we’d appreciate an honest review: [link].”
Positive reply: “Thank you, [name]. We’re glad [specific detail] went well and hope to see you again.”
Negative reply: “Thank you for telling us, [name]. We’re sorry [issue]. Please contact [channel] so we can look into it.”
All three are neutral, short and free of incentives. Adapt the tone to your business.
A customer feedback guide in four questions
Every guide in this library comes back to four questions. Who is eligible to be asked for a review, and when? Who owns each piece of private feedback, and what is the next step? Who approves a public reply before it is posted? And what may you display on your website, with whose permission?
If you can answer those four questions in writing, you have the outline of a customer review workflow that will hold up to Google’s policies, the FTC’s rules and your customers’ expectations. Test it on last month’s customers: who was asked, who replied, and what happened to the feedback that came in privately?
The answers usually show one of three gaps. Some customers were never asked because nobody owned the request. Some feedback arrived privately and was never answered. And some public replies were written in a hurry, without anyone checking the facts. Each guide above closes one of those gaps with a short template or checklist you can start using this week, on paper or in the tools you already have.
These figures describe the planned product design, not customer results. Nothing here is a measured outcome.
Where to start
Pick the guide for your situation
Local services
Start with review requests and timing.
Get more Google reviews →Hospitality
Start with feedback and replies.
Feedback →Teams facing criticism
Start with negative review replies.
Reply examples →Compliance checks
Start with the standards checklist.
Standards →Get new review guides as they are published
Join the early access list for updates.
FAQ
Questions about the guides
Are these review templates free?
Yes. All guides and templates on this site are free to use.
Do I need ProofNivo to use them?
No. The templates work in any email, SMS or review platform.
Can I use ProofNivo today?
ProofNivo is in early access. Accounts are opened by invitation in small groups. Join the early access list, or use the free guides and templates in the meantime.
Will you add more guides?
Yes, more customer review workflow guides are planned.
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